Consumer Insights

Technology has drastically transformed the way we shop, consume, and inform ourselves. As a result, today’s marketers are faced with a challenge no other generation had dealt with before: A super empowered consumer.  In fact, consumers not only have more options than ever, but they can now research those options in real time, as they make the purchase. So, shouldn’t you as a marketer have the ability to research consumers in the same way, as they shop?

The good news is: you can. By leveraging real-time mobile surveys, crowdsourced Uber-like  interviewers, and live video streaming, Quanttitudes puts at your fingertips the ability to capture consumer attitudes and behaviors as they occur.

Many industries are reaping the benefits of this closer, real-time access to consumers at the moment of truth. However, as a smart marketer, you know that some consumer decisions are so complex that need to be studied in the lab -often through behavioral economics and neuro-marketing experiments- and employing both, new and legacy research methods.  Therefore, at Quanttitudes we keep an agnostic, flexible and creative mindset when designing studies. Our goal is to meet your research needs in the most effective and cost-efficient way possible, which means we can use your existing data, analyze secondary/ syndicated data for you, or collect primary data; whatever makes more sense. YOUR best interest is our top priority.

We are experts at both, qualitative and quantitative research, and we deploy surveys via mobile (both, SMS and web apps), phone (CATI and IVR), and Face to Face (CAPI). However, our differentiator in the market is the caliber of statistical analysis, business implications, and strategic consulting we bring to the table.